All hail the green pawn.
Our logo with variants for all situations.
Main Logo Assets
Main Logo — The foundational representation of our brand, embodying its identity and essence with consistency and clarity.
Colors
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Shadow
Green 500 5D9948 93, 153, 72 74,0,98,2 7738 C -
Midtone
Green 400 81B64C 129,182,76 63,0,84,0 360 C -
Highlight
Green 300 B2E068 178, 224, 104 30, 0, 64, 0 374 C -
Positive
White FFFFFF 255,255,255 0,0,0,0 — -
Negative
Stone #2E2C29 46, 44, 41 38, 35, 33, 92 Black 7 C
DOs & DONTs Assets
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On Photo — When placing over a photo, ensure there is enough contrast between the wordmark and the image.
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On busy Backgrounds — Use the outlined version for busy background to make sure the logo stands out properly.
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We're not that flexible — Do not stretch, distort, or modify the wordmark for any reason.
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Keep it straight — Unless needed for visual storytelling, do not rotate the wordmark.
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Drop the shadow — Do not add any shadow to the wordmark. Use negative variant for contrast.
Flat Logo Contextual Variant
Flat Logo — The simplified design without the three-dimensional effects offers a clean and minimalistic appearance, ideal for when colored versions my clash with the context.
Flat + Outline Contextual Variant
Outlined Logo — This outline enhances the logo's visibility and clarity, especially when placed on busy backgrounds or displayed at smaller sizes.
Color + Outline Contextual Variant
Color + Outlined Logo — This outline enhances the logo's visibility and clarity, especially when placed on busy backgrounds or displayed at smaller sizes.