Welcome to the Chess.com Brand Guide, your essential handbook for upholding the integrity and vibrancy of our brand across all channels and touchpoints. Here, you'll discover the core elements that define our identity, from our distinctive logo and color palette to our tone of voice and messaging guidelines. By adhering to these principles, you'll ensure that every interaction with our audience reflects the passion that defines Chess.com.
Our mission is to help people enjoy their lives through the game of chess.
Serve
the community.
Grow
the game.
Be the best
place to work.
As the #1 platform for online chess, we are focused on growing the game by building great products, making learning and improving easier, and delivering great chess content and events to our fans.
Icons play a crucial role in interface design, delivering meaningful information within a compact space. Crafted to be sleek, contemporary, approachable, and occasionally whimsical, our icons maintain simplicity while embodying key attributes.
Typography is the voice of our brand. In this section, we explore our chosen fonts and their applications, ensuring a consistent and impactful Chess.com experience.
Typography is the voice of our brand. In this section, we explore our chosen fonts and their applications, ensuring a consistent and impactful Chess.com experience.
Chess is 🎉 🤔 🏆 😡 🌀 👩🔬 🏊 👾 😎 🧶 💵 🏝️ 🏠
Chess can be 😅 intimidating, but we are changing that.
We 
welcome all skill levels.
Casual or competitive, you’re in the right 
place.
And we’re not above a well-crafted chess meme 😂
🥳 Fun 👂 Candid 🙇 Humble 🌊 Welcoming 🤣 Funny 🙌 Respectful
We are Chess.com
Never chess.com
or Chess.com LLC. 🙅️
In 2005, a few friends poured their life savings into building an online home for the game of chess.
The goal was to create a safe , friendly environment for people to play chess.
Somewhere to save games, connect with friends, and exchange stories and ideas.
So they bought the domain Chess.com at an auction and never looked back.
Since then, it has become the number one place to play chess online.
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